You'll be protecting the unique character and diversity of Cheshire West and Chester's shopping areas from rural markets to local high streets and our key town centres.

The money you spend in the area supports local jobs and wages and improves the well-being of your community.

You become part of a chain of people making local decisions affecting local people.

Thanks to your custom, local businesses are more likely to survive, succeed and stay local.

Local businesses are more likely to be environmentally sustainable, especially those with local supply chains.