City Centre Management

The programme

Chester City Management act as a representative and aim to rediscover pride within the stakeholders and residents of Chester, by pursuing excellence within and sustainability of their operations to support the development of a vibrant city economy.

Ultimately, they are striving to attract and greatly increase the number of people visiting the City Centre. A positive relationship with the media will be developed and maintained, whilst sending out a consistent and powerful message about Chester.

They will achieve this by:

• Assisting Chester Renaissance and Cheshire West and Chester in positioning Chester as a must-see European destination by 2015
• Liaising with businesses and property owners to improve the environmental quality and appearance of the city
• Managing and delivering promotional activities in order to raise the profile, awareness and economic health of the city
• Supporting Chester City Centre in becoming a late-night shopping destination by coordinating an extended trading hours programmes with businesses and partners including transport, environment, cleansing, safety and Chester Renaissance.