Cheshire West and Chester Council has introduced advertising
space on its website as part of the Revenue Income Optimisation
initiative. Working with the supplier, Logo_net, positions have
been set aside on web pages to carry the adverts which will raise
revenue for the Council, without diluting the pages.
A set of guidelines and safeguards has been established in
conjunction with the supplier which works with around 30 other
local authorities.
The Cheshire West and Chester Council website is not the only
way for businesses and organisations to reach customers. The launch
of Cheshire West TV, the community online TV channel, offers the
opportunity to sponsor a channel or even include your own
adverts.
If you wish to take advantage of these opportunities on the
Cheshire West and Chester Council website, Talking West Cheshire or
Cheshire West TV, or require further information, please contact
the Marketing and Communications team by:
Tel: 01244 973635 or email: ecommunications@cheshirewestandchester.gov.uk.
You can also see out advertising rates and examples online:
Advertising
opportunities at Cheshire West and Chester.
Introduction
To protect the reputation of the Council, its members, partners
and officers, and to protect service users, a set of guidelines is
required for the carrying of advertisements.
Scope
These guidelines apply to the carrying of advertisements on
websites, buildings and vehicles managed and operated by Cheshire
West and Chester Council.
General Principles
Advertisers must ensure that each advert complies with all
relevant rules of law, regulations or codes of practice. In
particular the adverts must adhere to the codes of conduct laid
down by the Advertising Standards Authority - in both letter
and spirit.
The adverts must contain nothing which is in any way defamatory,
obscene or illegal or which infringes copyright or any other
intellectual property rights or other rights belonging to a third
party or which if published or displayed would constitute a breach
of contract or confidence or the publication or display of which is
for any reason unlawful.
All adverts must be accurate, decent, honest and truthful and
created with a sense of social responsibility.
The Council will not carry any advert that may detract from its
brand or identity. Adverts may only use the Council’s name or brand
with the written permission of the Council’s corporate brand
manager:
Tel: 01606 867509 or email: graphicdesign@cheshirewestandchester.gov.uk
The Council has the right at its discretion to decline to
publish, or omit, change the position of, any advertisement
otherwise accepted for insertion or placement on the websites,
buildings or vehicles it operates or manages. The Council will use
its reasonable efforts to comply with advertisers wishes although
the Council will give no representation, warranty or undertaking as
to the date of insertion or placement, the wording or the quality
of the colour or mono reproduction of an advertisement.
General Blocks
The Council will not carry advertisements:
- For gambling services (excluding lotteries carried out for
charitable purposes where the lottery has been registered with
Cheshire West and Chester Council and written permission has been
obtained from the eCommunications Manager)
- Adult sexual or pornographic services (excluding counselling or
health related services where written permission has been obtained
from the e-communications manager)
- For ‘get rich quick’ schemes
- For tobacco
- For alcohol - where it encourages excessive or underage
use
- That discriminates on the grounds of race, religion, sex,
disability or age.
- That are of a political nature.
- Where the advertiser is undergoing a procurement process with
the Council
Approval of Advertisements
Prior to approval, an advertisement will be need to be submitted
to the e-Communications Manager for approval either by email or by
entry into the web booking system (for online advertisements).
Once approved, the advertisement will be processed. If not
approved, the e-Communications Manager will provide written reasons
for refusal. Any advertiser may ask for the decision to be
reviewed by the Marketing and Communications Team; however
following any review the council’s decision will be
final.
In addition to any rights the Council may have, the Council
shall be entitled, not to carry or continue to carry and where
necessary remove the whole or any part or parts of an advert, in
the following circumstances and without liability or having to tell
the advertiser. These are if: -
In the Council's sole discretion it considers: -
- The advertisement is unlawful, misleading, offensive,
inflammatory, fails to meet the requirement of paragraph 4 of this
guideline or otherwise does not comply with the general principles
set out in paragraph 3 of this guideline.
- The advertisement conflicts with the contracts of the Council
or its partners
- The advertisements conflicts with the aims or policies of the
Council or its partners
- The advertisement is situation inappropriate (for example:
adverts for fast food or alcohol in leisure centres etc).
- The advertisement is prejudicial or discriminatory against any
group or individual - including, but not limited to; age,
race, religion, disability, gender, sexual orientation or
nationality
- The advertisement interferes with a users experience online or
puts a user at risk
- The advertiser has contravened any of the regulatory
requirements of the Council
- The advertisement is likely to expose the Council to claims,
prosecution, criticism or disrepute or cause the Council
embarrassment
- The advertisement infringes the legal rights of others, and or
infringes the intellectual property of others.
Availability of Websites
The Council will arrange for the Websites operated and managed
by Cheshire West and Chester Council to be made available, however
computers and telecommunications systems are not fault free and may
occasionally require periods of downtime (during which the Websites
shall not be available) for repair, maintenance, and upgrading and
the Council cannot guarantee uninterrupted availability. The
Council will however endeavour to minimise any such periods of
non-availability. All advertisers must understand and accept that
they will have no claim for breach of contract or otherwise in
respect of any such period of unavailability.
Localised Support - Bouncing Back
The Council will, where possible, seek to give local businesses
(those whose headquarters or base of operation is in the borough of
Cheshire West and Chester) preference in positioning or a discount
for online adverts.
What’s On
Listings in the council leaflet “What’s On” for events in and
out of the borough of Cheshire West and Chester must adhere to
these guidelines. Any advertisements placed for events outside of
the borough may be charged for their listings.
Contact Details
For further information please contact:
Head of Marketing and Communications
Tel: 01244 976996
Email: communications@cheshirewestandchester.gov.uk
or
Damian Beaumont, E-Communications Manager
Tel: 01244 973635
Email: ecommunications@cheshirewestandchester.gov.uk
All written correspondence to:
Marketing and Communications
Cheshire West and Chester Council
1st Floor
HQ
Nicholas Street
Chester
CH1 2NP
Monitoring And Review
The Marketing and Communications Team will review these
guidelines annually.