Signage Policy

We try to keep all signs legible and visible. All signs are reflective but there is a legal requirement to illuminate some in areas of street lighting. Illuminated signs and bollards are checked regularly and are also cleaned and replaced whenever necessary. All signs, whether temporary or permanent, require the approval of Cheshire West and Chester Council as Highway Authority.

Apart from the usual regulatory and direction signs, there are also other organisations that provide temporary signs to sporting and other events. Should Parish Councils or voluntary groups wish to use these signs, they should contact these organisations directly:

The operators of tourist attractions can pay for white-on-brown Tourism Signs to be erected by the Council, subject to them meeting certain criteria. Application forms can be obtained from the Area Highways Team.

Please help us by reporting signs that are obscured by foliage, dirty or damaged to your Area Highways Team.

Unauthorised Signs
Unofficial signs, pictures, letters or other marks are not allowed on highways for safety reasons. However, a Police-recognised 'Home Watch' scheme is able to obtain approved signs; the group running the scheme may then erect them in places or on lamp posts approved by the Area Highways Team.

Although not specifically approved, short term temporary signs and banners (see below)* for the benefit of the community are accepted and may be placed by community groups, with the permission of the Area Highways Team; they must be removed immediately after the event.

However, such attachments must not be made to lighting columns without the consent of the Highways Service - Telephone: 0300 123 7036, who will be pleased to advise on any particular matter. Lighting columns are made from a fairly light gauge steel and the column manufacturers do not recommend the fixing of any object that may cause stress to the column. The fixing of any signs needs to be done in such a way as to prevent theft of the sign or damage to the column.

Similarly, no attachments must be made to any bridges without written consent. Call 01244 973932 for advice on any particular proposal.

* Typical examples of activities are: Village and Church fetes, town festivals, village gymkhanas, Maypole events, Christmas decorations and greetings. Please note that if banners or bunting are erected across the highway, then a minimum height clearance is required which is dependent on the location. The normal height clearance required is 5.5m (18ft) but this must always be confirmed with the Area Highways Team.