Council supports motorcycle safety campaign to help young riders stay safe
Cheshire Road Safety Group has a launched a campaign to help young riders stay safe on the borough’s roads.
The campaign aims to help young motorcyclists make safer choices, stay visible, and understand the real-world consequences of risky riding.
Cheshire Police, Cheshire Fire and Rescue Service, Cheshire East, Warrington, Halton, and Cheshire West and Chester Council’s road safety teams are all backing the campaign through funding, community outreach, and education efforts.
The campaign comes in response to local data showing a disproportionate number of serious motorcycle collisions involving riders aged 16 to 30. Of these, almost half involve riders aged just 16 to 20, and the majority occur on lower-powered bikes (50cc–125cc), often used on a provisional licence.
The Council’s Deputy Leader and Cabinet Member for Environment, Transport and Highways, Councillor Karen Shore said:
The campaign’s messaging reflects the day-to-day realities of unsafe riding, such as the financial cost of a collision, the loss of a driving licence, or the impact on family trust and relationships. We want this to start positive conversations at home, in colleges, and within local communities. The aim is to highlight the dangers and consequences of how you choose to ride and ultimately prevent avoidable tragedies.
Chief Inspector Cameron Taylor, from Cheshire Constabulary’s Roads and Crime Unit, said:
This campaign is about helping young riders think about what’s really at stake and support safe use of our roads – not just for their safety, but the impacts it has upon their independence, their finances, and the people who care about them.
This message will be echoed in short videos and stories shared throughout the summer, but the campaign’s real strength will come from direct engagement and community conversations.
Running throughout the peak summer riding season, the campaign will include a series of face-to-face engagement events. A special event to mark 2025 National Young Rider Day will take place on Wednesday 11 June at Cheshire College South & West in Ellesmere Port. All young motorcycle riders are welcome to attend between 12.30pm and 3pm.
The initiative officially launched on 2 June, with engagement activities continuing throughout the summer. For more information, visit: Motorcycling Safety and Awareness | Cheshire Constabulary