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Acorn Profiles


Acorn is a segmentation tool which categorises the UK's postcodes into demographic types according to multiple factors including lifestyle, life stage and affluence.  These profiles set out the number and proportion of postcodes in each Acorn type for the Borough, wards and community partnerships. The Borough profile includes a UK comparison, and the ward and community partnership profiles include a Borough comparison.

Put simply, it shows where the ward or community partnerships is over or under-represented by particular groups compared to Cheshire West and Chester as a whole. Acorn wellbeing profiles are also available which look at the health and wellbeing of households in each Acorn type.

Profiles have been produced for Cheshire West and Chester wards and community partnerships.