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Acorn Profiles


Acorn is a segmentation tool which categorises the UK's population into demographic types according to multiple factors including their lifestyle, life stage and affluence.  These profiles set out the number and proportion of households in each Acorn type for the ward or community partnerships, and compare this to the Borough.

Put simply, it shows where this ward or community partnerships is over or under-represented by particular groups compared to Cheshire West and Chester as a whole. Acorn wellbeing profiles are also available which look at the health and wellbeing of households in each Acorn type.

Profiles have been produced for Cheshire West and Chester wards and community partnerships.