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National Safeguarding Adults Week 15 – 21 November 2021

‘Creating Safer Cultures’

'Creating Safer Cultures' is this years theme for National Safeguarding Adults week, which is led by the Ann Craft Trust.

It is a time for organisations to come together to raise awareness of important safeguarding issues. The aim is to highlight key safeguarding issues, facilitate conversations and raise awareness of safeguarding best practice. We are using this week to bring you a range of events you can access online and a selection of useful resources.

What do we mean by 'Safer Cultures'?

Promoting safer cultures is all about how organisations and individuals can take steps to minimise harm occurring in the first instance, whilst simultaneously ensuring correct policies and procedures are in place so that safeguarding concerns that are raised, are recognised and responded to effectively.

What do 'Safer Cultures' look like? 

  • Listening: organisations should listen to members and create an environment where people’s concerns are listened to and addressed appropriately (e.g. service users, participants, volunteers or employees). Individuals should feel confident about how to respond to, report and refer any safeguarding concerns either within their organisation or community.
  • Leading: organisations should ensure they have the correct policies and procedures in place to minimise the risk of harm and to respond effectively should concerns be raised. This could include having a detailed safeguarding policy and ensuring that staff and volunteers receive regular safeguarding training.
  • Learning: it is important that organisations, and individuals within them, take the time to learn from safeguarding incidents and reflect on what actions could be altered in the future to facilitate best practice and minimise the risk of harm.


  • Ann Craft Trust AGM & Online Grooming and Sexual Abuse: A Personal Account Seminar: Tuesday 16 November 1.30pm – 2.30pm, book your online free place using the Ann Craft Trust website
  • Cheshire Police, DS Dave MacFarlane, Cyber Security Presentation: identifying the early signs of becoming a victim of cyber-crime which will include emails, phone calls and text messages, social media, remote access, online shopping and online dating. This will be held on Thursday 18 November, 11am – 12pm, you will need to email for the Microsoft Teams meeting details.
  • Cheshire Police, Domestic Abuse webchat: Wednesday 17 November
  • Cheshire East Safeguarding Adults Board: ‘Lunch and Learn’ session each day over Microsoft Teams. Each session will focus on a different theme from Mental Health to Dating Scams/Romance Fraud. The free 'Lunch and Learn' sessions will run from Monday 15 November – Friday 19 November. Email to register for as many sessions as you wish to attend.
  • Disability Positive: the group has recorded the sign song (take 2) about stopping adult abuse to be used to promote safeguarding and ‘don’t just talk about it, report it’. This should be available soon on our training page

Radicalisation is also an important safeguarding issue. There is a national campaign to encourage early interventions with people at risk of radicalisation. More information can be found on the Act Early website

What does each day of the week focus on?


Emotional abuse can have a devastating impact on mental as well as physical health. To have safer cultures, we need to priorities wellbeing and create a culture where people can speak out, be listened to and respected. More information around emotional abuse can be found on the Ann Craft Trust website.

Useful resources


Language is vital in creating a positive culture and fostering inclusivity. Complex terminology and jargon can isolate individuals and result in people feeling excluded.

In contrast, using respectful language can widen participation in services, organisations and communities. We want to encourage individuals and organisations to consider the language they use in their practice and how this relates to the people they work with.


Over the past year an increasing proportion of our lives from work, education to sport and leisure has moved online. This is likely to continue to some extent, even as lockdown restrictions ease. We want to use today to share best practice in relation to how to create safe cultures online.

Useful resources


People can experience grooming and exploitation at any age and in a wide range of contexts. Today we want to raise awareness about different types of grooming for instance, predatory marriage, financial scams and radicalisation. We want to facilitate conversations about how to recognise the signs of grooming and how to respon to promote safer cultures.

Useful resources

  • Tricky friends : a new animation created by Norfolk Safeguarding Adults Board, that helps people with learning disabilities understand true friendships and to manage risks of mate crime.
  • ARC UK safety net : a resource focused on reducing exploitation of people with learning disabilities, including ‘mate crime’.
  • My Marriage My Choice : information and resources for people at risk of, or currently experiencing forced, unlawful or predatory marriage.
  • Womens hour - BBC Radio 4 : listen to Daphne Franks and Dr Rachel Clawson discuss predatory marriage.


Training staff is critical to creating safer organisational cultures. An open learning culture and developing staff knowledge and confidence supports the identification of safeguarding concerns and timely and effective responses.

Our Safeguarding Adults Board and the Safeguarding Children’s Partnership commission training for practitioners across the partnership and professional network. The training is free for staff in organisations who contribute to the funding of the SAB and chargeable to other organisations.

Escalation and resolving professional differences

Safeguarding adults is a complex process that requires collaborative working across a range of professions and disciplines. Reviews of serious cases frequently identify the need for practitioners to make use of escalation. Collaboration, openness and use of escalation, when necessary, are key features of safer organisational culture.

To support practitioners to engage in open dialogue about safeguarding cases where there are concerns about unmanaged risk or professional disagreements across the system Cheshire West and Chester Adult Safeguarding Board has an escalation policy to resolve professional differences.

Allegations against people in positions of trust

Employers need to be familiar with the requirements on them to respond to allegations against staff in order to fulfil their duty to safeguarding service users. The statutory guidance on managing allegations against people in positions of trust can be found on our Professional Area page


Safeguarding is for everyone. It is not just about knowing your role in an employment setting, but also knowing your role as a human being in everyday life to promote safer cultures in the community. We want to highlight that safeguarding is everyone’s responsibility and everyone needs to play their part to effectively create safer cultures.

More information about your role in safeguarding can be found on the Ann Craft Trust website

Report adult safeguarding concerns

Report an adult safeguarding concern

You can also report any concerns by phone:

  • Phone: 0300 1237034
  • Out of hours phone: 01244 977277

Alternatively, you could also report your concerns to Cheshire Police:

  • Emergencies only: 999
  • Non-emergencies: 101
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