Your bin collection
Recycle Right Campaign
From August 2025 to January 2026, advisors trained by M.E.L Research Ltd, a company specialising in waste behaviour change, will be working across the authority to support residents in recycling correctly. These advisors are well-equipped to offer practical guidance and will be easily recognisable and carry official identification, so you can feel confident when speaking with them.
As part of the Recycle Right Campaign, we are introducing a new system of bin tagging. If incorrect items (such as food waste or non-recyclable materials) are found in your recycling container, you may notice a tag or sticker placed on your bin. This is a helpful way to let you know what needs to be changed, so we can all work together to improve recycling quality.
Why is this important?
- contaminated recycling reduces the quality of materials collected
- it leads to good recycling being lost
- it lowers the income generated from recycling, which helps fund waste services
Bin tagging is a widely used and effective method among councils to improve recycling outcomes. Advisors will be out and about in all areas, offering advice and answering questions to help everyone recycle right.
All advisors will be carrying identification and a letter of authority that can be shown to residents on request.
If residents do have any concerns about the identity of any advisors, they can call 0300 123 7026 and provide their details for the contact centre for verification.
The advisors are not allowed to enter, or ask for entry, to resident’s home or rear garden.
Let’s make a difference together, Recycle Right and help protect our environment
